Media relations

Clients wanting to create or increase awareness of their product, service, organisation or event can do so with a carefully planned media relations programme.

Successful media relations achieves positive editorial coverage and leads to heightened awareness in key market sectors.

Newspapers, trade and business journals, consumer magazines, news websites, radio and TV news and lifestyle programmes - these are typical vehicles.

How does it work?

More credible than advertising, a media relations programme is based on the preparation and distribution of factual information in the form of news releases and/or feature articles. These are written in an editorial style, making it possible for journalists to use them with little or no alteration.

Professionally-taken supporting photographs often encourage story use.

Andrew Buchanan Communications can help plan and implement effective media relations to support your marketing and PR strategy.